Free lunch and ride sharing : a new business model for winter sport resorts

Bonazzi, Riccardo (University of Applied Sciences and Arts Western Switzerland (HES-SO Valais-Wallis)) ; Poli, Michaël (University of Applied Sciences and Arts Western Switzerland (HES-SO Valais-Wallis)) ; Kuonen, Patrick (University of Applied Sciences and Arts Western Switzerland (HES-SO Valais-Wallis))

This paper proposes a new business model for winter sport resorts, by adopting a cluster approach. By following the guidelines for design research, we propose a new online service, which combines the notions of ridesharing and rebate. Ridesharing is often seen as a solution to reduce the number of cars in winter sport resorts, whereas the delivery of discount coupon has been used to increase the amount of customers. Hence, we propose to reward skiers that share a ride with coupons of complementary activities in the winter sport resorts. We describe our proposed service by describing its customer journey.


Keywords:
Conference Type:
full paper
Faculty:
Economie et Services
School:
HEG-VS
Institute:
Institut Entrepreneuriat & Management
Subject(s):
Economie/gestion
Publisher:
Rovinj, Croatia, 8-9 September 2016
Date:
Rovinj, Croatia
8-9 September 2016
2016
Pagination:
6 p.
Published in:
Proceedings of Entreprise Research Innovation (ENTRENOVA) 2016
Appears in Collection:



 Record created 2016-11-08, last modified 2019-06-11

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