Rethinking wealth management from a production perspective : an ethnomethodological enquiry into increasing perceived added value

Chowney, Philip (University of Applied Sciences and Arts Western Switzerland (HES-SO Valais-Wallis)) ; Fragnière, Emmanuel (University of Applied Sciences and Arts Western Switzerland (HES-SO Valais-Wallis))

This book provides a new and definitive overview of customer experience and how it can be managed and enhanced in one of the most dynamic industries in the world the service industry. Its highly qualified international team of contributors ensures that it adopts a global perspective, and clearly outlines the key theoretical perspectives of customer experience, covering customer experience both from demand and supplier perspectives. Fully informed by the latest research, it explores different country contexts and how they impact upon the customer experience; investigates the social, cultural and economic dimensions of customer experience; provides case studies from a wide range of service industry sectors; and includes industry perspectives and examples.


Faculté:
Economie et Services
Ecole:
HEG-VS
Institut:
Institut Entrepreneuriat & Management
Classification:
Economie/gestion
Adresse bibliogr.:
Cambridge, UK, Cambridge Scholars Publishing
Date:
Cambridge, UK
Cambridge Scholars Publishing
2016
Pagination:
pp. 46-59
Publié dans:
Enhancing customer experience in the service industry
ISBN:
9781443884969
Le document apparaît dans:

Note: The status of this file is: restricted


 Notice créée le 2016-11-08, modifiée le 2019-11-28

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