Examining the motivations of volunteer tourists : insights from images posted on social media

Haslebacher, Christine (Ecole hôtelière de Lausanne, HES-SO // University of Applied Sciences Western Switzerland) ; Varga, Peter (Ecole hôtelière de Lausanne, HES-SO // University of Applied Sciences Western Switzerland) ; Murphy, Hilary Catherine (Ecole hôtelière de Lausanne, HES-SO // University of Applied Sciences Western Switzerland)

Extensive research has been conducted on the motivations of volunteer tourists; however , the scope has not included how motivation is expressed through posting of images on social media . This study examine s the relationship between volunteer tourist s’ motivations and social media use through the identification of picture publishing behaviour based on motivations. An online survey yielding 260 complete responses is used and statistical tests investigate the relationship between demographic factors, moti vations and social sharing of photos. The results show that demographics have little impact; however, there is a relationship between motivation and photo sharing and between motivation and volume of photos. Additionally , including a profile of onesel f is also an indicator of low ( shallow) motivation.


Keywords:
Conference Type:
full paper
Faculty:
Economie et Services
School:
EHL
Subject(s):
Economie/gestion
Publisher:
Sydney, Australia, 8-11 February 2016
Date:
Sydney, Australia
8-11 February 2016
2016
Pagination:
9 p.
Published in
Proceedings of the Council for Australasian Tourism and Hospitality Education (CAUTHE) 2016
Appears in Collection:

Note: The status of this file is: restricted


 Record created 2016-11-22, last modified 2018-12-20

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