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Building brand relationship quality among hotel loyalty program members

Chen, Yong (Ecole hôtelière de Lausanne, HES-SO // University of Applied Sciences Western Switzerland) ; Lo, Ada S. (School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hong Kong) ; Hyunjung Im, Holly (College of Culture and Tourism, Jeonju University, Seoul, Korea) ; Qu, Hailin (School of Hotel and Restaurant Administration, Oklahoma State University, Stillwater, Oklahoma, USA)

Article Type:
scientifique
Faculty:
Economie et Services
School:
EHL
Subject(s):
Economie/gestion
Date:
2017
Published in:
International Journal of Contemporary Hospitality Management
Numeration (vol. no.):
January 2017, vol. 29, no 1, pp. 458-488
DOI:
10.1108/IJCHM-06-2015-0283
ISSN:
0959-6119
Appears in Collection:
Scientific Articles
Global



 Record created 2017-04-28, last modified 2018-12-20
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