Building brand relationship quality among hotel loyalty program members

Chen, Yong; Lo, Ada S.; Hyunjung Im, Holly; Qu, Hailin

doi:10.1108/IJCHM-06-2015-0283

Building brand relationship quality among hotel loyalty program members

Chen, Yong (Ecole hôtelière de Lausanne, HES-SO // University of Applied Sciences Western Switzerland) ; Lo, Ada S. (School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hong Kong) ; Hyunjung Im, Holly (College of Culture and Tourism, Jeonju University, Seoul, Korea) ; Qu, Hailin (School of Hotel and Restaurant Administration, Oklahoma State University, Stillwater, Oklahoma, USA)

Article Type:

scientifique

Faculty:

Economie et Services

School:

EHL

Subject(s):

Economie/gestion

Date:

2017

Published in

International Journal of Contemporary Hospitality Management