A live-case lite approach as formative assessment

Dubosson, Magali (School of Management Fribourg, HES-SO // University of Applied Sciences Western Switzerland) ; Pasquier, Marilyne (School of Management Fribourg, HES-SO // University of Applied Sciences Western Switzerland)

Written case studies have been widely used in marketing. This method presents some shortcomings. We have suggested an approach employing a version of live case studies involving managers of a local company as formative evaluators contributing to an iterative and formalized formative assessment process. This approach may add some interesting features such as presenting a more relevant and realistic context to students as they are more likely to work in that sort of business in the future. It also helps students to deal with ambiguity inherent in business life by conducting a nonlinear, but iterative, learning process. Finally, this process allows the application and understanding of theoretical concepts.


Keywords:
Conference Type:
full paper
Faculty:
Economie et Services
School:
HEG-FR
Subject(s):
Economie/gestion
Publisher:
San Diego, USA, 5-8 April 2017
Date:
San Diego, USA
5-8 April 2017
2017
Pagination:
13 p.
Published in:
Proceedings of the Conference Marketing Educators 2017
Appears in Collection:



 Record created 2017-06-09, last modified 2019-06-11

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