Optimal design and pricing of e-services

Moresino, Francesco (Haute école de gestion de Genève, HES-SO // Haute Ecole Spécialisée de Suisse Occidentale)

Ideally, the price of a service should take into account the cost structure, the perceived value to customers and the competition. Apparently, the only method satisfying these properties which is valid even for non-homogeneous services was proposed by Debély et al. (2008) and Fragnière et al. (2008). However, this method has a major drawback: to be able to construct the model, one must be familiar with operations research. In this paper, we develop a generic model that requires only data and where no modelling is needed. This permits even non-specialists to use this powerful method.


Keywords:
Conference Type:
full paper
Faculty:
Economie et Services
School:
HEG - Genève
Institute:
CRAG - Centre de Recherche Appliquée en Gestion
Subject(s):
Economie/gestion
Publisher:
Bucharest, Romania, 04-07th May 2017
Date:
Bucharest, Romania
04-07th May 2017
2017
Pagination:
pp. 396-401
Published in:
Proceedings of the 16th International Conference on Informatics in Economy (IE 2017)
Appears in Collection:

Note: The status of this file is: restricted


 Record created 2017-09-25, last modified 2019-06-11

Fulltext:
Download fulltext
PDF

Rate this document:

Rate this document:
1
2
3
 
(Not yet reviewed)