Lessons Learned from Swiss Born Global Firms’ internationalization in Brazil

Prystupa, Kaja (Kozminski University, Poland) ; Johannot, Claudia (Haute école d’ingénierie et de gestion du canton de Vaud, HES-SO // Haute Ecole Spécialisée de Suisse Occidentale) ; Lupina-Wegener, Anna (Haute école d’ingénierie et de gestion du canton de Vaud, HES-SO // Haute Ecole Spécialisée de Suisse Occidentale)

Prior research on born globals have investigated internationalization strategies in the context of the host, developed markets. However, little research has been done on strategies of born globals entering emerging markets which are characterized by complexity and instability. Therefore, the aim of our paper is the investigation of Swiss born globals’ internationalization strategies in Brazil as the host market. Our findings point to an impact of the institutional factors on the internationalization strategies of western born globals and their implementation in the host, emerging markets.


Conference Type:
full paper
Faculty:
Economie et Services
School:
HEIG-VD
Institute:
IIDE - Institut Interdisciplinaire du Développement de l'Entreprise
Subject(s):
Economie/gestion
Publisher:
Warwick, United Kingdom, 5-7 September 2017
Date:
Warwick, United Kingdom
5-7 September 2017
2017
Pagination:
23 p.
Published in:
Proceedings of British Academy of Management (BAM) 2017 Conference
Appears in Collection:

Note: The status of this file is: restricted


 Record created 2017-10-20, last modified 2019-06-11

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