Building on the past to create the future : family-advantage and naming strategies in NP introduction.

Cruz, Margarita (Ecole hôtelière de Lausanne, HES-SO // University of Applied Sciences Western Switzerland)

Keywords:
Conference Type:
full paper
Faculty:
Economie et Services
School:
EHL
Subject(s):
Economie/gestion
Publisher:
Atlanta, USA, 4-8 August 2017
Date:
Atlanta, USA
4-8 August 2017
2017
Pagination:
41 p.
Published in:
Proceedings of the 77th Annual Meeting of the Academy of Management
Appears in Collection:

Note: The status of this file is: restricted


 Record created 2017-10-26, last modified 2019-06-11

Fulltext:
Download fulltext
PDF

Rate this document:

Rate this document:
1
2
3
 
(Not yet reviewed)