Building on the past to create the future : family-advantage and naming strategies in NP introduction.
2017
Détails
Titre
Building on the past to create the future : family-advantage and naming strategies in NP introduction.
Auteur(s)/ trice(s)
Cruz, Margarita (Ecole hôtelière de Lausanne, HES-SO University of Applied Sciences Western Switzerland)
Date
2017-08
Publié dans
Proceedings of the 77th Annual Meeting of the Academy of Management
Editeur
Atlanta, USA, 4-8 August 2017
Pagination
41 p.
Présenté à
77th Annual Meeting of the Academy of Management, Atlanta, USA, 04/08/2017 / 08/08/2017
Mots-clés (libres)
new products ; family firms ; local communities ; strategic names
Type de papier
full paper
Domaine
Economie et Services
Ecole
EHL
Le document apparaît dans
Documents de conférences
Global
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