An IPA analysis of green hoteliers' perceptions : a case study of English hotels

Chen, Meng-Mei (Ecole hôtelière de Lausanne, HES-SO // University of Applied Sciences Western Switzerland) ; Murphy, Hilary Catherine (Ecole hôtelière de Lausanne, HES-SO // University of Applied Sciences Western Switzerland) ; Selivanova,  Ksenia (Ecole hôtelière de Lausanne, HES-SO // University of Applied Sciences Western Switzerland)

Environmental practices impact on operations and customer behavior, and may contribute to employees’ job satisfaction and organizational commitment and resource efficiency in hotels. This research updates the current green practices implemented in hotels in England, and examined employees’ perceptions of the importance and performance of green practices. Findings from an online survey of 42 hotels certified by Green Tourism Business Scheme showed that employees ranked most green practices as important and were well performed. Furthermore, of the 28 green practices surveyed and allocated into an Importance Performance Analysis (IPA) quadrants, indicated that most items are located in the second quadrant, “Keep up the good work”. Hoteliers are encouraged to benchmark their green practices with the findings presented here.


Keywords:
Conference Type:
full paper
Faculty:
Economie et Services
School:
EHL
Subject(s):
Economie/gestion
Publisher:
Dunedin, New Zealand, 7-10 February 2017
Date:
Dunedin, New Zealand
7-10 February 2017
2017
Pagination:
12 p.
Published in:
Proceedings of The 27th Council for Australasian Tourism and Hospitality Education (CAUTHE) Annual Conference 2017
Appears in Collection:

Note: The status of this file is: restricted


 Record created 2017-10-27, last modified 2019-06-11

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