List one or list more : incentives of host expansion in peer-to-peer accommodation sharing services

Xie, Karen (The Fritz Knoebel School of Hospitality Management, Daniels College of Business, University of Denver, USA) ; Chen, Yong (Ecole hôtelière de Lausanne, HES-SO // University of Applied Sciences Western Switzerland)

Despite the prevalence of peer-to-peer accommodation-sharing platforms, what incentivizes individual hosts to expand their listings on platforms such as Airbnb remains unknown. This study investigates the economic/financial, social, and community incentive of hosts to expand listings and the interplay among these incentives in driving the listing expansion. Using large-scale but granular field data collected from an emerging accommodation-sharing platform in Beijing, China, we found that economic/financial, social, and community incentives significantly affect listing expansion in accommodation-sharing services. In addition, while the economic/financial and social incentives jointly motivate hosts to expand, such effects are both mitigated as the hosts’ experiences of accommodation sharing increases. This study adds to the extant literature a unique but less studied perspective of host expansion and provides important implications on incentivizing and regulating hosts for a healthy and viable accommodation sharing community.


Keywords:
Conference Type:
full paper
Faculty:
Economie et Services
School:
EHL
Subject(s):
Economie/gestion
Publisher:
Hong Kong, 5-7 June 2017
Date:
Hong Kong
5-7 June 2017
2017
Pagination:
20 p.
Published in:
Proceedings of the  3rd Global Tourism & Hospitality Conference 2017
External resources:
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 Record created 2017-10-27, last modified 2019-06-11

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