Co-creating experience in sport entertainment : unpacking shared and conflicting interests

Erhardt, Niclas (Ecole hôtelière de Lausanne, HES-SO // University of Applied Sciences Western Switzerland) ; Martin-Rios, Carlos (Ecole hôtelière de Lausanne, HES-SO // University of Applied Sciences Western Switzerland) ; Ulusoy, Ebru (SUNY Farmingdale State College)

Co-creation as a joint collaborative process between organizations and customers offers new models and sources of creativity and innovation for businesses to differentiate their value from the value their competitors offer. However, a successful co-creation strategy involves understanding the shared interests of the parties and resolving tensions between internal and external stakeholders. Yet, this aspect of the strategy remains largely understudied. In this study, we take an interdisciplinary approach, borrowing from organizational behavior and marketing fields, and examine shared and conflicting tensions involved in co-creation in the context of sports entertainment. Based on data collected through semi-structured interviews from athletic administration and fans at a Division I University in the USA, our findings suggest a tug of war that is played out through contrasting managerial strategies based on involvement and control.


Keywords:
Conference Type:
full paper
Faculty:
Economie et Services
School:
EHL
Subject(s):
Economie/gestion
Publisher:
Vienna, Austria, 18-21 June 2017
Date:
Vienna, Austria
18-21 June 2017
2017
Pagination:
26 p.
Published in:
Proceedings of the XXVIII ISPIM Innovation Conference
Appears in Collection:

Note: The status of this file is: restricted


 Record created 2017-11-06, last modified 2019-11-28

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