Grown local : community attachment and market entries in the Franconian beer industry

Cruz, Margarita (Ecole hôtelière de Lausanne, HES-SO // University of Applied Sciences Western Switzerland) ; Beck, Nikolaus (Università della Svizzera italiana) ; Wezel, Filippo Carlo (Emlyon business school)

Geographic communities are often thought to support new ventures, particularly when newcomers are able to replicate incumbents’ characteristics. This paper elaborates on the conditions under which geographic communities may hinder the action of newcomers. Particular attention is dedicated to the case in which incumbents’ identities build on community traditions and rely on strong connectedness with community inhabitants, as these factors are difficult for newcomers to replicate. We explore this question within the context of market entries in the Franconian microbrewery industry. The results of our empirical analysis confirm that geographic communities exert an unfavorable effect on the entry of new organizations when incumbents are deeply attached to the community. Conversely, when incumbents relate poorly to the community, residential stability within the community displays a positive effect on founding.


Keywords:
Article Type:
scientifique
Faculty:
Economie et Services
School:
EHL
Subject(s):
Economie/gestion
Date:
2018
Pagination:
26 p.
Published in:
Organization studies
Numeration (vol. no.):
2018, vol. 39, no. 1, pp. 47-72
DOI:
ISSN:
0170-8406
Appears in Collection:

Note: The status of this file is: restricted


 Record created 2018-03-05, last modified 2018-12-20

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