Is a company’s hospitality characterized by its visits? : hospitality experiences and cultural dimensions observed through Swiss and French company visits

Courvoisier, François H. (Haute école de gestion Arc, HES-SO // Haute Ecole Spécialisée de Suisse Occidentale)

The objective of this article is to characterize the company visit as a situation of hospitality and understand how it can be a differentiator. Thus, it addresses managerial concerns about the transmission of expertise or craftsmanship and visitor relations. This exploratory works serves two purposes: it primarily aims to introduce the concept of company hospitality into the marketing literature by understanding and completing the following dimensions of company hospitality: social and behavioral, spatial, temporal, convivial, physical, hedonistic and spiritual. Then it tries to understand visitor responses and reactions to hospitality, or on the contrary, the inhospitable nature of the company.


Keywords:
Article Type:
scientifique
Faculty:
Economie et Services
School:
HEG Arc
Institute:
IMH - Institut du Marketing horloger
Subject(s):
Economie/gestion
Date:
2018
Pagination:
10 p.
Published in:
Journal of marketing trends
Numeration (vol. no.):
2018. vol. 5, no 1, pp. 15-24
ISSN:
1961-7798
External resources:
Appears in Collection:



 Record created 2018-03-26, last modified 2019-05-02

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