000002340 001__ 2340
000002340 005__ 20190502164430.0
000002340 022__ $$a2413-6182
000002340 0247_ $$2DOI$$a10.25513/2413-6182.2017.3.59-69
000002340 037__ $$aARTICLE
000002340 041__ $$arus
000002340 245__ $$ba quantitative analysis of translated and original websites$$aThe positioning of the Swiss territories in the Russian web space :
000002340 260__ $$c2017
000002340 269__ $$a2017-11
000002340 300__ $$a9 p.
000002340 506__ $$avisible
000002340 520__ $$9eng$$aThis article analyses the way French-speaking Swiss territories, cantons Geneva, Vaud, Neuchâtel and Jura, are represented in the Russian web space. A quantitative analysis of the Swiss translated and Russian original websites was carried out, which allowed us to define the rating of the chosen territories. A conclusion of the undertaken study of the influence of cultural codes on the difference in communicative practices of the representation of territories was drawn. The explanation of the existing difference in the positioning of certain regions was offered. The typical communication characteristics of the Russian websites relating to Swiss regions and Swiss websites in Russian were unlighted in conclusion.
000002340 546__ $$aRussian
000002340 540__ $$acorrect
000002340 592__ $$aHEG Arc
000002340 592__ $$cEconomie et Services
000002340 592__ $$bIMVT - Institut du Management des villes et du territoire
000002340 65017 $$aEconomie/gestion
000002340 6531_ $$aSwitzerland$$9eng
000002340 6531_ $$aweb communication strategies$$9eng
000002340 6531_ $$aterritory representation$$9eng
000002340 6531_ $$apositioning of territories$$9eng
000002340 6531_ $$acultural codes$$9eng
000002340 655__ $$ascientifique
000002340 700__ $$aWirth, Yulia Valerievna$$uHaute école de gestion Arc, HES-SO // Haute Ecole Spécialisée de Suisse Occidentale
000002340 773__ $$g2017, vol. 13, no. 3, pp. 59-69$$t"Communication Studies" [in Russian]
000002340 906__ $$aGREEN
000002340 909CO $$pGLOBAL_SET$$ooai:hesso.tind.io:2340
000002340 950__ $$aI2
000002340 980__ $$ascientifique