Big ideas and new methods in marketing : dynamic marketing capabilities concept application to the new product creation and innovation process in the Swiss luxury watchmaking industry

Bashutkina, Maria (Haute école de gestion Arc, HES-SO // Haute Ecole Spécialisée de Suisse Occidentale) ; Courvoisier, François (Haute école de gestion Arc, HES-SO // Haute Ecole Spécialisée de Suisse Occidentale)

Keywords:
Conference Type:
full paper
Faculty:
Economie et Services
School:
HEG Arc
Institute:
IMH - Institut du Marketing horloger
Subject(s):
Economie/gestion
Publisher:
Boston, USA, 10-12 August 2018
Date:
2018-08
Boston, USA
10-12 August 2018
Pagination:
4 p.
Published in:
Proceedings of the 2018 AMA Summer Academic Conference
ISBN:
978-0-87757-002-8
Appears in Collection:

Note: The status of this file is: restricted


 Record created 2018-10-05, last modified 2019-06-11

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