Big ideas and new methods in marketing : dynamic marketing capabilities concept application to the new product creation and innovation process in the Swiss luxury watchmaking industry
2018
Einzelheiten
Titel
Big ideas and new methods in marketing : dynamic marketing capabilities concept application to the new product creation and innovation process in the Swiss luxury watchmaking industry
Autor(en)/ in(nen)
Bashutkina, Maria (Haute école de gestion Arc, HES-SO Haute Ecole Spécialisée de Suisse Occidentale)
Courvoisier, François (Haute école de gestion Arc, HES-SO Haute Ecole Spécialisée de Suisse Occidentale)
Courvoisier, François (Haute école de gestion Arc, HES-SO Haute Ecole Spécialisée de Suisse Occidentale)
Datum
2018-08
Veröffentlich in
Proceedings of the 2018 AMA Summer Academic Conference
Verlag
Boston, USA, 10-12 August 2018
Umfang
4 p.
Vorgestellt auf
The 2018 AMA Summer Academic Conference, Boston, USA, 2018-08-10, 2018-08-12, American Marketing Association Summer Academic Conference
ISBN
978-0-87757-002-8
Schlüsselwörter
dynamic marketing capabilities ; luxury marketing ; resource based theory ; innovation ; swiss watchmaking
Papiertyp
full paper
Domaine
Economie et Services
Ecole
HEG Arc
Institut
ICME - Institut de la Communication et du marketing expérientiel
Das Dokument erscheint in
Konferenzmaterialien
Global
Global
Externe Ressourcen
Online version