Cognitive computing and dynamic marketing to personalize for the next generation of luxury Swiss watch customers

Bendoni, Wendy K. (Woodbury University, School of Business, USA) ; Bashutkina, Maria (Haute école de gestion Arc, HES-SO // Haute Ecole Spécialisée de Suisse Occidentale)

Keywords:
Conference Type:
full paper
Faculty:
Economie et Services
School:
HEG Arc
Institute:
ICME - Institut de la Communication et du marketing expérientiel
Subject(s):
Economie/gestion
Publisher:
Tokyo, Japan, 26-29 July 2018
Date:
2018-07
Tokyo, Japan
26-29 July 2018
Pagination:
Pp. 444-449
Published in:
Proceedings of the 2018 Global Marketing Conference
DOI:
ISSN:
1976-8699
Appears in Collection:



 Record created 2018-10-05, last modified 2020-10-27

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