Cognitive computing and dynamic marketing to personalize for the next generation of luxury Swiss watch customers
2018
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Title
Cognitive computing and dynamic marketing to personalize for the next generation of luxury Swiss watch customers
Author(s)
Bendoni, Wendy K. (Woodbury University, School of Business, USA)
Bashutkina, Maria (Haute école de gestion Arc, HES-SO Haute Ecole Spécialisée de Suisse Occidentale)
Bashutkina, Maria (Haute école de gestion Arc, HES-SO Haute Ecole Spécialisée de Suisse Occidentale)
Date
2018-07
Published in
Proceedings of the 2018 Global Marketing Conference
Publisher
Tokyo, Japan, 26-29 July 2018
Pagination
Pp. 444-449
Presented at
2018 Global Marketing Conference, Tokyo, Japan, 2018-07-26, 2018-07-29
ISSN
1976-8699
Keywords
digital marketing ; artificial intelligence ; dark data ; millennial customers ; big data ; diagnostic ; social media ; contextualized data
Paper type
full paper
Faculty
Economie et Services
School
HEG Arc
Institute
ICME - Institut de la Communication et du marketing expérientiel
Record Appears in
Conference materials
Global
Global