Management of intangibles : application of the dynamic marketing capabilities concept to explanation of upward expansion trend to “hyper luxury” in Swiss watchmaking industry

Bashutkina, Maria (Haute école de gestion Arc, HES-SO // Haute Ecole Spécialisée de Suisse Occidentale) ; Courvoisier, François (Haute école de gestion Arc, HES-SO // Haute Ecole Spécialisée de Suisse Occidentale)

Conference Type:
full paper
Faculty:
Economie et Services
School:
HEG Arc
Institute:
IMH - Institut du Marketing horloger
Subject(s):
Economie/gestion
Publisher:
Tokyo, Japan, 26-29 July 2018
Date:
2018-07
Tokyo, Japan
26-29 July 2018
Pagination:
8 p.
Published in:
Proceedings of the 2018 Global Marketing Conference
ISSN:
1976-8699
Appears in Collection:

Note: The status of this file is: restricted


 Record created 2018-10-07, last modified 2019-06-11

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