An investigation of the perceived value of shopping tourism

Choi, Miju (School of Hotel and Tourism Management, The Chinese University of Hong Kong) ; Law, Rob (School of Hotel and Tourism Management, Hong Kong Polytechnic University) ; Heo, Cindy Yoonjoung (Ecole hôtelière de Lausanne, HES-SO // University of Applied Sciences Western Switzerland)

Managing shopping risk is a prerequisite to ensuring business prosperity in shopping destinations, as risk is likely to influence perceived value and the choice of future shopping destinations. Previous studies have shown that enhancing trust is a means of avoiding or minimizing perceived (shopping) risk. Increased trust is expected to reduce shopping risk and ultimately foster the impression of a shopping destination as reliable. Despite its important role, trust has received limited, if any, attention in shopping- and tourism-related research. As shopping behavior while traveling abroad differs from ordinary shopping in one’s home country, tourists’ shopping activities require in-depth research grounded in psychological theory. This study aimed to examine the influence of trust in a shopping destination on the value of that destination as perceived by tourist shoppers. The findings suggest that trust in a shopping destination positively influences perceptions of the destination’s value in every value category.


Keywords:
Article Type:
scientifique
Faculty:
Economie et Services
School:
EHL
Subject(s):
Economie/gestion
Date:
2018-09
Pagination:
19 p.
Published in:
Journal of Travel Research
Numeration (vol. no.):
2018, vol. 57, no. 7, pp. 962-980
DOI:
Appears in Collection:



 Record created 2018-10-12, last modified 2019-11-28

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