Sensory marketing in hotels : understanding of sensory triggers for hotel operations

Kim, Bona (Department of Business Administration and Tourism and Hospitality Management, Mount Saint Vincent University) ; Wang, Saerom (Purdue University, USA) ; Heo, Cindy Yoonjoung (Ecole hôtelière de Lausanne, HES-SO // University of Applied Sciences Western Switzerland)

Hotels have adopted various sensory strategies in providing unique hotel stay experiences, and customers are aware that hotels are a provider of experiences through visible products and invisible services. Sensory marketing is growing gradually as a research topic, and sensory triggers are a key point that sheds light on customers’ perceptions and their behavior. However, only a few studies have been conducted in the hotel context. A lack of understanding remains about how hotels are managed from the sensory marketing point of view and which sensory triggers can aid hotel operations. This chapter will discuss how sensory marketing can be applied to hotel operations based on different types of sensory triggers.


Faculty:
Economie et Services
School:
EHL
Subject(s):
Economie/gestion
Publisher:
London, Routledge
Date:
2017-10
London
Routledge
Pagination:
pp. 245-254
Published in:
Routledge handbook of hospitality marketing
Author of the book:
Gursoy, Dogan ; School of Hospitality Business Management, Washington State University, USA
ISBN:
9781315445519
External resources:
Appears in Collection:

Note: The status of this file is: restricted


 Record created 2018-10-19, last modified 2018-12-20

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