The types and motivation of social network users : a qualitative study of young adults

Hebali, Jamil (Ecole hôtelière de Lausanne, HES-SO // University of Applied Sciences Western Switzerland)

The objective of this research is to understand the motivation of social network users aged 18-24. Based on qualitative research and content analysis, this study proposes to understand their behavior and what motivates them to use social networks. Our main finding in this research is a motivation- based typology of social networks users and their psychological profile.


Keywords:
Conference Type:
full paper
Faculty:
Economie et Services
School:
EHL
Subject(s):
Economie/gestion
Publisher:
Sarasota, USA, 04-06 June 2018
Date:
2018-06
Sarasota
USA, 04-06 June 2018
Pagination:
11 p.
Published in:
Proceedings of the GLOBE Conference 2018
ISBN:
978-1-7321275-1-7
External resources:
Appears in Collection:



 Record created 2018-10-19, last modified 2019-06-11

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