Do moral emotions make people responsible consumers ? : a preliminary investigation of incidental guilt and shame

Chu, Maggie Y. (Lee Shau Kee School of Business & Administration, The Open University of Hong Kong) ; Yim, Frederick H. K. (Department of Marketing, The Baptist University of Hong Kong) ; Wan, Lisa C. (School of Hotel and Tourism Management, The Chinese University of Hong Kong) ; Chan, Elisa K. (Ecole hôtelière de Lausanne, HES-SO // University of Applied Sciences Western Switzerland)

Conference Type:
full paper
Faculty:
Economie et Services
School:
EHL
Subject(s):
Economie/gestion
Publisher:
Tokyo, Japan, 26-29 July 2018
Date:
2018-07
Tokyo, Japan
26-29 July 2018
Pagination:
9 p.
Published in:
Proceedings of the 2018 Global Marketing Conference at Tokyo
DOI:
Appears in Collection:

Note: The status of this file is: restricted


 Record created 2018-10-22, last modified 2019-06-11

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