Values of innovation and growth in the craft beer industry

Erhardt, Niclas (Maine Business School University of Maine, Orono, USA) ; Martin-Rios, Carlos (Ecole hôtelière de Lausanne, HES-SO // University of Applied Sciences Western Switzerland) ; Bolton, Jason (University of Maine Cooperative Extension, Orono, USA)

The craft beer brewing industry is a fast-growing industry with an emphasis on social values. As breweries continue to grow, owners face decision of scale and growth, which may undermine a value-driven industry with close ties to local community. Drawing on value-based research and stakeholder theory, we examine how craft breweries attempt to resolve tensions derived from pursuing economic and social values simultaneously. Findings from five craft breweries, operating in Northern New England, suggest a complex dialectical tug-of war involving experimentation and growth, local authenticity and geographical expansion, and independent and business-partnering. We further unpacked these dialectical tensions that operated at local and non-local levels.


Conference Type:
full paper
Faculty:
Economie et Services
School:
EHL
Subject(s):
Economie/gestion
Publisher:
Stockholm, Sweden, 17-20 June 2018
Date:
2018-06
Stockholm, Sweden
17-20 June 2018
Pagination:
24 p.
Published in:
Proceeding of the 2018 ISPIM Innovation Conference
Appears in Collection:

Note: The status of this file is: restricted


 Record created 2018-10-22, last modified 2019-06-11

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