Service innovation strategies : an analysis of success factors and challenges

Martin-Rios, Carlos (Ecole hôtelière de Lausanne, HES-SO // University of Applied Sciences Western Switzerland) ; Erhardt, Niclas (Maine Business School University of Maine, Orono, USA) ; Ciobanu, Teofil (Ecole hôtelière de Lausanne, HES-SO // University of Applied Sciences Western Switzerland)

Innovation in service has attracted considerable interest in recent years, partly because its processes and activities are so diverse, and partly because its impact on performance is still a puzzle. This study proposes a comprehensive theoretical model, which reviews combinations of technological and non-technological innovation practices and the interrelation between different innovation strategies for the generation of sustainable competitive advantages. Using data from the 2010 and 2012 European Community Innovation Survey, it empirically examines different innovation strategies, analyzes their role in organizational performance, and thoroughly researches sectoral variation in innovation strategies between the rest of services. Comparative analysis suggests that knowledge-intensive services are the most innovative activities. Yet, complex innovation strategies are positively related to turnover irrespective of the service activity. The study concludes that there are sectoral differences in general innovation level and effects of innovation strategies on performance.


Keywords:
Conference Type:
full paper
Faculty:
Economie et Services
School:
EHL
Subject(s):
Economie/gestion
Publisher:
Stockholm, Sweden, 17-20 June 2018
Date:
2018-06
Stockholm, Sweden
17-20 June 2018
Pagination:
29 p.
Published in:
Proceedings of the 2018 ISPIM Innovation Conference
Appears in Collection:

Note: The status of this file is: restricted


 Record created 2018-10-24, last modified 2019-06-11

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