Exploring human-related risks in the higher education sector : the case of marketing educators in Switzerland and France

Dubosson, Magali (School of Management Fribourg, HES-SO // University of Applied Sciences Western Switzerland) ; Meier, Samuele (School of Management Fribourg, HES-SO // University of Applied Sciences Western Switzerland)

As a service activity, the higher education sector may suffer from human-related risks such as absenteeism, burnout, and lack of engagement or faculty turnover. Previous researches have shown that managerial reforms led to an increase of the work-related demands and a decrease of resources.An exploratory research was conducted in the French-speaking part of Switzerland and in France in order to assess the levels of motivation, stress and workloads of marketing educators and to discover possible explanations of the observed human-related risks. Our findings show that teachers are still motivated by teaching and research activities. Working conditions are deteriorating due to high pressure on the outcomes and burdensome administrative constraints.


Conference Type:
full paper
Faculty:
Economie et Services
School:
HEG-FR
Subject(s):
Economie/gestion
Publisher:
Santa Fe, USA, 19-21 April 2018
Date:
2018-04
Santa Fe, USA
19-21 April 2018
Pagination:
Pp. 31-38
Published in:
Proceedings of the 42nd Annual Marketing Educators’ Association Conference
External resources:
Appears in Collection:



 Record created 2018-10-25, last modified 2019-06-11

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