Bit.ly/practice : uncovering content publishing and sharing through URL shortening services

Choi, Daejin (Department of Computer Science, Seoul National University, Republic of Korea) ; Han, Jinyoung (School of Computing, Hanyang University, Republic of Korea) ; Chun, Selin (Department of Computer Science, Seoul National University, Republic of Korea) ; Rappos, Efstratios (School of Management and Engineering Vaud, HES-SO // University of Applied Sciences Western Switzerland) ; Robert, Stephan (School of Management and Engineering Vaud, HES-SO // University of Applied Sciences Western Switzerland) ; Taekyoung Kwon, Ted (Department of Computer Science, Seoul National University, Republic of Korea)

It becomes the norm for people to share online content such as images, videos, and news over various channels including online social networks, news media, or online communities. One of the popular ways to publish and share online content is using a URL shortening service, which provides a short equivalent URL that is redirected to an original URL of content. This paper comprehensively analyze the practice of using short URLs from their creations to publishing to sharing, using a large scale dataset that contains 4.2 B requests for 80 M URLs created through Bit.ly, one of the most popular URL shortening services. We find that content URLs are mosunknown.


Keywords:
Article Type:
scientifique
Faculty:
Ingénierie et Architecture
School:
HEIG-VD
Institute:
IICT - Institut des Technologies de l'Information et de la Communication
Subject(s):
Ingénierie
Date:
2018-08
Pagination:
14 p.
Published in:
Telematics and Informatics
Numeration (vol. no.):
2018, 35, 5, pp. 1310-1323
DOI:
ISSN:
0736-5853
Appears in Collection:

Note: The file is under embargo until: 2020-08-31


 Record created 2018-11-06, last modified 2019-03-26

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