Film tourism and its impact on residents quality of life: a multi logit analysis

Pillai, Subhash Kizhakanveatil Bhaskaran (Department of Commerce Goa University Goa India) ; Kamat, Kaustubh (Department of Business Administration Goa Multi-Faculty College Goa India) ; Scaglione, Miriam (University of Applied Sciences and Arts Western Switzerland (HES-SO Valais-Wallis)) ; D’Mello, Carmelita (Department of CommerceSt. Xavier’s College of Arts, Science & Commerce Goa India) ; Weiermair, Klaus (Schulich School of Business York University Toronto York Canada ; Department of Tourism and Service Management, Institute of Strategic Management, Marketing and Tourism, University of Innsbruck, Innsbruck Austria)

Past research has confirmed film tourism emerging as a major growth sector for research in tourism and a driver of tourism development for many destinations. To date, there has been relatively substantial literature on the subject, yet this paper tries to shed some light on the quality of life perception with respect to the International Film Festival of India (IFFI). Earlier research results have shown different impacts of film tourism on the quality of life of the local community, and the perceptions and attitudes of residents towards tourism, but no research has shown neither how nor how much these perceptions and attitudes change according to a change in the demographic profile of the local community. The empirical findings show that: age, income, education and marital status have a significant impact on residents’ attitude towards film tourism. Factor analysis resulted in 4 latent factors which drive residents’ perception about quality of life, viz., Community Pride, Personal Benefits, Negative Environmental effect and Negative Social effect. The results have shown that a variation in the demographic profile of the resident community determines a variation in the attitudes towards tourism impacts. In a time of mass movement of people, man power and immigration, changes in the demographic profile of residents are very likely and this research shows that it should be taken into consideration when managing tourism destinations and planning new tourism policies.

Economie et Services
ITO-Institut de Tourisme
Cham, Springer
pp. 181-199
Published in:
Best practices in hospitality and tourism marketing and management
Series Statement:
Applying Quality of Life Research book series (BEPR)
Author of the book:
Campón-Cerro, Ana María ; éd. ; School of Business, Finance and Tourism, University of Extremadura, Cáceres, Spain
Hernández-Mogollón, José Manuel ; éd, ; School of Business, Finance and Tourism, University of Extremadura, Cáceres, Spain
Folgado-Fernández, José Antonio ; éd. ; School of Business, Finance and Tourism, University of Extremadura, Cáceres, Spain
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 Record created 2018-11-12, last modified 2018-12-20

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