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Effects of ski lift ticket discounts on local tourism demand

Falk, Martin (Austrian Institute of Economic Research (WIFO) Vienna, Austria) ; Scaglione, Miriam (University of Applied Sciences and Arts Western Switzerland (HES-SO Valais-Wallis))

The purpose of this paper is to provide a first evaluation of the effectiveness of the early bird discount on ski lift tickets by estimating the impact on hotel overnight stays of the Saas-Fee destination.


Keywords:
sales promotion ; difference-in-differences analysis ; innovative pricing ; ski industry ; winter overnight stays
Article Type:
scientifique
Faculty:
Economie et Services
School:
HEG-VS
Institute:
ITO-Institut de Tourisme
Subject(s):
Economie/gestion
Date:
2018-03
Pagination:
12 p.
Published in:
Tourism Review
Numeration (vol. no.):
2018, vol. 73, no. 4, pp. 480-491
DOI:
10.1108/TR-08-2017-0133
ISSN:
1660-5373
Appears in Collection:
Scientific Articles
Global

Note: The status of this file is: restricted


 Record created 2018-11-12, last modified 2020-10-27
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