When “Last-Minute” really is “Last Minute”

Scaglione, Miriam (University of Applied Sciences and Arts Western Switzerland (HES-SO Valais-Wallis)) ; Johnson, Colin (San Francisco State University, San Francisco, USA) ; Favre, Pascale (University of Applied Sciences and Arts Western Switzerland (HES-SO Valais-Wallis))

“Last-minute” deals in travel and tourism services are very appealing not only to travellers but also for service providers. Timing and pricing are central to an optimization strategy for last-minute deals for both sides. This study analyses last-minute timing behaviour for self-catering customers and proposes to the supplier an estimation of the critical Last-Minute Momentum (LMM) that is, the optimal moment for launching these kinds of deals. The data emanates from the largest booking of self-catering accommodation platform in the Romand Valais in Switzerland, containing more than 154,000 transactions. The results show that last minute behaviours depend not only on the origin country and season (as previously postulated) but also on the length of the stay, the composition of the party and the destination. For practitioners, the results shed some light on the timing optimization of last-minute campaigns. For scholars, the results demonstrate that last-minute behavior challenges traditional paradigms of the Planning Vacation Process (PVP).


Keywords:
Faculty:
Economie et Services
School:
HEG-VS
Institute:
ITO-Institut de Tourisme
Subject(s):
Economie/gestion
Publisher:
Cham, Springer
Date:
2017-12
Cham
Springer
Pagination:
pp. 501-514
Published in:
Information and Communication Technologies in Tourism 2018 : proceedings of the International Conference in Jönköping, Sweden, January 24-26, 2018
Author of the book:
Stangl, Brigitte ; éd. ; School of Hospitality and Tourism Management University of Surrey Guildford United Kingdom
Pesonen, Juho ; éd. ; Business School, Centre for Tourism Studies University of Eastern Finland Kuopio Finland
DOI:
ISBN:
978-3-319-72922-0
Appears in Collection:

Note: The status of this file is: restricted


 Record created 2018-11-12, last modified 2018-12-13

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