An “à la Ansoff weak signal” feedforward control for pharmaceutical distribution

Glassey-Previdoli, Deborah (University of Applied Sciences and Arts Western Switzerland (HES-SO Valais-Wallis)) ; Metz, Jean-Christophe (Valpharmex SA, Sierre, Switzerland) ; Fragnière, Emmanuel (University of Applied Sciences and Arts Western Switzerland (HES-SO Valais-Wallis))

Feedforward controls (i.e., preventative controls), as opposed to classical feedback controls (i.e., corrective controls), are based on the early detection of risks and the implementation of solutions before damage occurs. However, despite their inherent advantages (e.g., increasing the flexibility of supply chains), feedforward controls remain underdeveloped in the pharmaceutical distribution sector, largely due to the tediousness of identifying applicable anticipatory indicators. To properly anticipate the achievement of business objectives, in our in-depth case study of a Swiss wholesale distributor of pharmaceutical products we relied on the notion of weak signals as conceptualized by Ansoff to develop a conceptual framework of feedforward. We identified a weak signal that showed more occurrences of error when less versatile employees were involved in executing tasks. The standard operating procedure for customer complaint management was recently adapted to include a feedforward control based on the weak signal.


Conference Type:
full paper
Faculty:
Economie et Services
School:
HEG-VS
Institute:
Institut Entrepreneuriat & Management
Subject(s):
Economie/gestion
Publisher:
Oxford, UK, 07-09 March 2018
Date:
2018-03
Oxford, UK
07-09 March 2018
Pagination:
6 p.
Published in:
Proceedings of the 7th ICITM, 2018
DOI:
External resources:
Appears in Collection:



 Record created 2018-11-22, last modified 2019-06-11

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