Strategic visitor flows and destination management organization

Baggio, Rodolfo (Master in Economics and Tourism Boconi University, Milan, Italy; National Research Tomsk Polytechnic University, Tomsk, Russia) ; Scaglione, Miriam (University of Applied Sciences and Arts Western Switzerland (HES-SO Valais-Wallis))

The relevance of the monitoring of visitor flows (VF), namely the general or aggregate patterns of travellers’ movements in a given area is twofold. On the one hand, they are relevant for the spatial description of travel networks. On the other hand, VF patterns are challenging traditional organization of destination management (DM) and are becoming a strategic tool. VFs are useful for reshaping the DM organization’s governance model from a static-central model to a dynamic network. The aim of this research is to estimate SVF using the data movement recorded by a test carried out with an anonymised and highly aggregated mobile phone data set, provided by Swisscom—the major Swiss mobile company. This research sheds some light on the relevance of VF in the understanding and improving of DM organization governance. Furthermore, it provides evidence of the existence of SVF at different levels of geographical scale obtained by network analysis techniques.


Keywords:
Article Type:
scientifique
Faculty:
Economie et Services
School:
HEG-VS
Institute:
ITO-Institut de Tourisme
Subject(s):
Economie/gestion
Date:
2018-04
Published in:
Information technology and tourism
Numeration (vol. no.):
April 2018, vol. 18, no. 1–4, pp. 29–42
DOI:
ISSN:
1098-3058
Appears in Collection:

Note: The status of this file is: restricted


 Record created 2018-12-04, last modified 2018-12-13

Fulltext:
Download fulltext
PDF

Rate this document:

Rate this document:
1
2
3
 
(Not yet reviewed)