Maximage color combinations

Keshavjee, David (ECAL/University of Art and Design Lausanne, HES-SO // University of Applied Sciences and Arts Western Switzerland) ; Meldem, Guy (ECAL/University of Art and Design Lausanne, HES-SO // University of Applied Sciences and Arts Western Switzerland) ; Rihs, Tatiana (ECAL/University of Art and Design Lausanne, HES-SO // University of Applied Sciences and Arts Western Switzerland) ; Tavelli, Julien (ECAL/University of Art and Design Lausanne, HES-SO // University of Applied Sciences and Arts Western Switzerland)

Maximage Color Combinations explores how different colors and hues can interact together, and how they can merge from one to another. Without any chapters or formulas, colors travel from shiny to matte, blue to celadon, frozen to boiling, reflective to absorbent, dark light to brain grey, spectral to metameric, sunshine to neon, from Atlanta to Albertville, or from Leipzig to Juba via Napoli and back again, in an attempt to tell infinite stories. The reader will not find here this year’s hot color nor the trends for next season. Rather, each page tells a different story that each user can relate to, reinterpret or reappropriate in their own way. This book is a tool for designers, artists and printers who are interested in personalized and unique color palettes. Created using between 2 and 5 spot colors, over 120 combinations were generated directly in the offset press by interfering with the ink unit. This unorthodox color-mixing technique helped to create more than 450 spot colors evolving over the 500 different books, turning each one into a set of totally unique combinations. This publication follows Maximage Formula Guide and Maximage Raster Guide, and is part of the Workflow Research Project (R&D). It was conceived and printed during a workshop at ECAL held by Maximage and the printer Thomi Wolfensberger, Zurich. Workflow is a research project at ECAL led by David Keshavjee, Guy Meldem, Tatiana Rihs, Julien Tavelli and is supported by the HES-SO/University of Applied Sciences Western Switzerland.


Keywords:
Faculty:
Design et Arts visuels
Branch:
Communication visuelle
School:
ECAL
Institute:
Unité Ra&D de l'ECAL
Subject(s):
Design
Publisher:
Renens, ECAL/Ecole cantonale d'art de Lausanne
Date:
2017-12
Renens
ECAL/Ecole cantonale d'art de Lausanne
Pagination:
[236] p. : ill. ; 33 cm
ISBN:
9782970115793
External resources:
Appears in Collection:



 Record created 2019-03-25, last modified 2019-07-01


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