Development of pricing models for intangible services based on conjoint analysis and mathematical programming : a case study about the design of credit card services in China


Faculty:
Economie et Services
School:
HEG - Genève
Subject(s):
Economie/gestion
Date:
2011
Published in
SRII Global Conference (SRII), 2011 Annual, 2011, p. 653-662
External resources:
Appears in Collection:



 Record created 2015-01-29, last modified 2019-04-23


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