Development of pricing models for intangible services based on conjoint analysis and mathematical programming : a case study about the design of credit card services in China
2011
Details
Title
Development of pricing models for intangible services based on conjoint analysis and mathematical programming : a case study about the design of credit card services in China
Date
2011-01
Published in
SRII Global Conference (SRII), 2011 Annual, 2011, p. 653-662
Faculty
Economie et Services
School
HEG - Genève
Record Appears in
Conference materials
Global
Global
External resources
http://dx.doi.org/10.1109/SRII.2011.71