Hospitality innovation strategies : an analysis of success factors and challenges

Martin-Rios, Carlos (Ecole hôtelière de Lausanne, HES-SO // University of Applied Sciences Western Switzerland) ; Ciobanu, Teofil (Ecole hôtelière de Lausanne, HES-SO // University of Applied Sciences Western Switzerland ; University of Lausanne, Switzerland)

Innovation in hospitality has attracted considerable interest, partly because its processes and activities are so diverse, and partly because its impact on performance is still a puzzle. This study proposes a comprehensive theoretical model that reviews combinations of technological and non-technological innovation and the interrelation between different innovation strategies that contribute to generating competitive advantages. Using data from 2010 and 2012 CIS, it empirically examines different innovation strategies, analyzes their role in organizational performance, and thoroughly researches sectoral variation in innovation strategies between hospitality and other service subsectors. Comparative analysis suggests that hospitality is the least innovative service activity. The findings also show that in hotels sales turnover is positively related only to complex innovation strategies that emphasize both technological and non-technological innovation. The study concludes that the level of innovation varies from sector to sector and that innovation strategies can have different effects on performance depending on the sector.


Keywords:
Article Type:
scientifique
Faculty:
Economie et Services
School:
EHL
Institute:
Aucun institut
Subject(s):
Economie/gestion
Date:
2019-01
Pagination:
12 p.
Published in:
Tourism management
Numeration (vol. no.):
2019, vol. 70, pp. 218-229
DOI:
ISSN:
0261-5177
Appears in Collection:

Note: The file is under embargo until: 2020-01-01


 Record created 2019-07-01, last modified 2019-10-07

Fulltext:
Download fulltext
PDF

Rate this document:

Rate this document:
1
2
3
 
(Not yet reviewed)