Résumé

In its essence, a business model innovation deals with the search for new logics of the company through novel means of value creation and capture. In this research we develop a process model of business model innovation. We conduct an exploratory study of the process of business model innovation occurring in an European setting. The research reveals eight distinct subprocesses and three aggregated processes of business model innovation, opening further avenues for research aimed at clarifying the black-box of business model innovation.

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