Uberization of home cooking : understanding participants’ motivation of meal sharing

Heo, Cindy Y. (Ecole hôtelière de Lausanne, HES-SO // University of Applied Sciences Western Switzerland) ; Fravi, Cecilia Amalia (Solar Impulse Foundation) ; Kim, Bona (Singapore Institute of Technology)

Digitized platforms for peer-to-peer (P2P) exchanges have spread to various sectors of the economy. Meal sharing is one of the latest trends of the sharing economy. Online meal sharing platforms provide to individuals, a social and culinary experience around a home-cooked meal, prepared by a host. Whilst several studies have outlined consumers’ motivations for peer-to-peer accommodation (e.g., Airbnb) or car sharing (e.g., Uber), there is a research gap in the literature with regard to meal sharing users. This study tried to identify meal sharing users’ motivations to engage in meal sharing activity by adopting a means-end theory approach.


Keywords:
Conference Type:
full paper
Faculty:
Economie et Services
School:
EHL
Institute:
Aucun institut
Subject(s):
Economie/gestion
Publisher:
Hong Kong, China, 22-25 May 2019
Date:
2019-05
Hong Kong, China
22-25 May 2019
Pagination:
8 p.
Published in:
Proceedings of 2019 APacCHRIE & EuroCHRIE Joint Conference
Appears in Collection:



 Record created 2019-07-24, last modified 2019-08-19

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