Crowdsourcing for tourism ventures

Grèzes, Vincent (University of Applied Sciences and Arts Western Switzerland (HES-SO Valais-Wallis)) ; Schegg, Roland (University of Applied Sciences and Arts Western Switzerland (HES-SO Valais-Wallis)) ; Perruchoud, Antoine (University of Applied Sciences and Arts Western Switzerland (HES-SO Valais-Wallis))

This chapter summarises the evolution of involving the crowd in the innovation and funding process of a project. The reasons and success factors are exposed and illustrated with numerous examples from the tourism industry. Finally, a practical model is presented in order to allow the creation of a crowdsourcing/crowdfunding campaign.


Keywords:
Faculty:
Economie et Services
School:
HEG-VS
Institute:
Institut Entrepreneuriat & Management
Subject(s):
Economie/gestion
Publisher:
Bingley, UK, Emerald Publishing
Date:
2018-07
Bingley, UK
Emerald Publishing
Pagination:
pp. 331-349
Published in:
The Emerald handbook of entrepreneurship in tourism, Travel and hospitality : skills for successful ventures
Author of the book:
Sotiriadis, Marios ; ed.
DOI:
ISBN:
978-1-78743-530-8
External resources:
Appears in Collection:

Note: The status of this file is: restricted


 Record created 2019-08-21, last modified 2021-03-28

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