Design practices for strategic innovation in start-ups

Glaubert, Daphna (Haute école d’ingénierie et de gestion du canton de Vaud, HES-SO // Haute Ecole Spécialisée de Suisse Occidentale ; ECAL/Ecole cantonale d’art de Lausanne, HES-SO // Haute école spécialisée de Suisse occidentale) ; Charlesworth, Zarina M. (Haute école d’ingénierie et de gestion du canton de Vaud, HES-SO // Haute Ecole Spécialisée de Suisse Occidentale) ; Nyffeler, Nathalie (Haute école d’ingénierie et de gestion du canton de Vaud, HES-SO // Haute Ecole Spécialisée de Suisse Occidentale) ; Bergeron, Luc (ECAL/Ecole cantonale d’art de Lausanne, HES-SO // Haute école spécialisée de Suisse occidentale)

This paper looks at the use of design practices in start-up firms for the creation of strategic advantage through product/service innovation. Start-ups face non-negligible challenges during the early-stage of development. The research questions examined to what extent design practices can provide the leverage needed to face these challenges. A 4-day Innovation by Design Challenge workshop provided the field for the research carried out. Participants were start-up firms each working together with two designers to form six teams. Methods used included: observation for the mapping of team activities; a short self-report questionnaire and; pre- and post-workshop semi-directed interviews with the start-ups. The findings support the idea that design practice integration into the initial development of a start-up can indeed provide a lever for success and provide the start-up with the strategic vision needed to go through the early-stage and bring their products/services to market successfully.


Keywords:
Conference Type:
full paper
Faculty:
Design et Arts visuels
Economie et Services
School:
ECAL
HEIG-VD
Institute:
IIDE - Institut Interdisciplinaire du Développement de l'Entreprise
Subject(s):
Arts visuels
Economie/gestion
Publisher:
London, United Kingdom, 19-21 June 2019
Date:
2019-06
London, United Kingdom
19-21 June 2019
Pagination:
14 p.
Published in:
Proceedings of the Academy for Design Innovation Management Conference 2019
Appears in Collection:

Note: The status of this file is: restricted


 Record created 2019-09-02, last modified 2019-09-18

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