Speedy Tuesday : quand Omega adopte les nouveaux codes de la publicité en ligne

Roederer, Claire (Ecole de management de Strasbourg, France) ; Courvoisier, François (Haute école de gestion Arc, HES-SO // Haute Ecole Spécialisée de Suisse Occidentale)

Conference Type:
full paper
Faculty:
Economie et Services
School:
HEG Arc
Institute:
IMH - Institut du Marketing horloger
Subject(s):
Economie/gestion
Publisher:
Le Havre, France, 15-17 mai 2019
Date:
2019-05
Le Havre, France
15-17 mai 2019
Pagination:
pp. 1-8
Published in:
Actes du 35ème congrès international de l'AFM
Appears in Collection:

Note: The status of this file is: restricted


 Record created 2019-09-25, last modified 2019-10-31

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