Traditions VS innovations : the impact of top executives’ background on strategy and innovations in Swiss luxury watchmaking industry

Bashutkina, Maria (Haute école de gestion Arc, HES-SO // Haute Ecole Spécialisée de Suisse Occidentale)

The role of top managers in firm’s performance is central to strategic management. Trying to identify factors that influence company’s strategy and innovations this study adopts resource-based theory (RBT) and upper echelon theory (UET) and apply them to the Swiss luxury watchmaking companies. This paper presents results of qualitative and quantitative research based on interviews with CEO and Marketing managers among Swiss luxury watchmaking industry. We present a set of conclusions of the connection between top executive’s background and their strategic choices and innovation strategy in Swiss luxury watchmaking industry.


Keywords:
Conference Type:
full paper
Faculty:
Economie et Services
School:
HEG Arc
Institute:
IMH - Institut du Marketing horloger
Subject(s):
Economie/gestion
Publisher:
Paris, France, 11-14 July 2019
Date:
2019-07
Paris, France
11-14 July 2019
Pagination:
7 p.
Published in:
Proceedings of the 2019 Global Fashion Management Conference - GAMMA conference
Appears in Collection:

Note: The status of this file is: restricted


 Record created 2019-10-04, last modified 2019-10-31

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