Cultural values' role in the territorial brands positioning process : on the example of Northern Caucasus and Switzerland

Babich, Irina (IEA RAS) ; Wirth, Julia (Haute école de gestion Arc, HES-SO // Haute Ecole Spécialisée de Suisse Occidentale)

[ARTICLE EN RUSSE] In this article on the basis of Russian and Swiss concepts and methods of cultural geography, the authors Irina Babich and Julia Wirth consider the role of cultural values in the process of positioning territorial brands (case study — North Caucasus and Switzerland).


Keywords:
Article Type:
scientifique
Faculty:
Economie et Services
School:
HEG Arc
Institute:
IMVT - Institut du Management des villes et du territoire
Subject(s):
Economie/gestion
Date:
2018-12
Pagination:
9 p.
Published in:
Vestnik Nauki
Numeration (vol. no.):
2018, no. 17 (41), pp. 66-75
ISSN:
2410-3489
External resources:
Appears in Collection:



 Record created 2019-10-17, last modified 2019-10-31

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