[ARTICLE EN RUSSE] In this article on the basis of Russian and Swiss concepts and methods of cultural geography, the authors Irina Babich and Julia Wirth consider the role of cultural values in the process of positioning territorial brands (case study — North Caucasus and Switzerland).
Détails
Titre
Cultural values' role in the territorial brands positioning process : on the example of Northern Caucasus and Switzerland
Auteur(s)/ trice(s)
Babich, Irina (IEA RAS) Wirth, Julia (Haute école de gestion Arc, HES-SO Haute Ecole Spécialisée de Suisse Occidentale)