Internationalization of micro-small and medium-sized enterprises in a digital context

Hervé, Annaëlle (School of Management Fribourg, HES-SO // University of Applied Sciences Western Switzerland ; University of Lorraine, France) ; Schmitt, Christophe (University of Lorraine, France) ; Baldegger, Rico (School of Management Fribourg, HES-SO // University of Applied Sciences Western Switzerland)

Digitalization is playing an increasingly important role in the growth of small businesses and is leading to structural and strategic transformations. For micro-small and medium-sized enterprises (MSME) which decide to engage internationally, the use of digital infrastructures presents new opportunities to succeed in foreign markets. This paper aims to jointly study research streams investigating the internationalization and digitalization of small businesses. Through a literature review, this article presents an overview of International Entrepreneurship scientific research and justifies the need to introduce a digital context in the theoretical internationalization model. By linking these dimensions, the study demonstrates how digitalization impacts on international trade. It also highlights opportunities for small firms to define a new international value proposition through digital infrastructures. To conclude, the article discusses avenues for future research and managerial implications.


Conference Type:
full paper
Faculty:
Economie et Services
School:
HEG-FR
Institute:
Aucun institut
Subject(s):
Economie/gestion
Publisher:
Vienna, Austria, 25-27 September 2019
Date:
2019-09
Vienna, Austria
25-27 September 2019
Pagination:
30 p.
Published in:
Proceedings of the 23rd Annual Interdisciplinary Conference on Entrepreneurship, Innovation and SMEs (G-Forum 2019 conference)
Appears in Collection:

Note: The status of this file is: restricted


 Record created 2019-10-30, last modified 2021-01-15

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