Insights from images posted on social media : examining the motivations of volunteer tourists

Haslebacher, Christina (Ecole hôtelière de Lausanne, HES-SO // University of Applied Sciences Western Switzerland) ; Varga, Peter (Ecole hôtelière de Lausanne, HES-SO // University of Applied Sciences Western Switzerland) ; Murphy, Hilary Catherine (Ecole hôtelière de Lausanne, HES-SO // University of Applied Sciences Western Switzerland)

Extensive research has been conducted on the motivations of volunteer tourists; however, the scope has not included how motivation is expressed through the posting of images on social media. This study examines the relationship between volunteer tourists’ motivations and social media use through the identification of picture publishing behavior based on motivations. An online survey yielding 260 complete responses is used and statistical tests investigate the relationship between demographic factors, motivations and social sharing of photos. The results show that demographics have little impact; however, there is a relationship between motivation and photo sharing and between motivation and volume of photos.


Keywords:
Article Type:
scientifique
Faculty:
Economie et Services
School:
EHL
Institute:
Aucun institut
Subject(s):
Economie/gestion
Date:
2019-04
Pagination:
15 p.
Published in:
Journal of Human Resources in Hospitality & Tourism
Numeration (vol. no.):
2019, vol. 18, no. 2, pp. 259-273
DOI:
ISSN:
1533-2845
Appears in Collection:

Note: The file is under embargo until: 2020-10-01


 Record created 2019-10-30, last modified 2019-11-28

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