Symbolic and sociocultural interpretation of tea tourism in India

Singh, Ishan (Ecole hôtelière de Lausanne, HES-SO // University of Applied Sciences Western Switzerland) ; Varga, Peter (Ecole hôtelière de Lausanne, HES-SO // University of Applied Sciences Western Switzerland)

The symbolic democratization of tea impacted the politics of both the British imperial government and the post-independence government. The symbolic and economic, struggle between tea and coffee, since the colonial period, resulted in an emblematic victory of the former by its declaration as India’s national drink in 2012. Historical and sociocultural standpoints indicate that tea experienced some crucial symbolic fluctuations in the country’s colonial and post-colonial history. Domestic tourists look for Indian values that are health-oriented, for example, Ayurveda, casteless, and classless Indian values and traditions, while foreign tourists seek spirituality and historical connections with the past. L. Jolliffe believes that the success of Indian tea tourism could be explained by the fact “how well tea is featured in a more macro-cultural environment in the Indian society. The more culturally relevant tea is perceived in the Indian society, the more successful it will be in attracting visitors to sample it.


Faculty:
Economie et Services
School:
EHL
Institute:
Aucun institut
Subject(s):
Economie/gestion
Publisher:
London, Routledge
Date:
2019-02
London
Routledge
Pagination:
Pp. 471-478
Published in:
The Routledge handbook of gastronomic tourism
Author of the book:
Dixit, Saurabh Kumar ; ed.
DOI:
ISBN:
9781315147628
External resources:
Appears in Collection:

Note: The status of this file is: restricted


 Record created 2019-11-07, last modified 2019-11-28

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