Antecedents and consequences of social network user’s commitment

Hebali, Jamil (Ecole hôtelière de Lausanne, HES-SO // University of Applied Sciences Western Switzerland)

The objective of this research is to develop and validate a conceptual model of social networks user’s commitment. We have identified three antecedent variables of user’s commitment: social interaction, trust and self-expression, and user interaction and enjoyment as consequences of commitment. Firstly, we applied an exploratory factor analysis to validate the internal construct of the commitment. Secondly, we use the maximum likelihood estimation method for the confirmatory factor analysis. The measurement model provided an acceptable fit to data. 15 hypotheses were proposed in our model, 11 were supported by the data analysis and 4 were rejected.


Keywords:
Conference Type:
full paper
Faculty:
Economie et Services
School:
EHL
Institute:
Aucun institut
Subject(s):
Economie/gestion
Publisher:
Istanbul, Turkey, 30 September - 3 October 2019
Date:
2019-09
Istanbul, Turkey
30 September - 3 October 2019
Pagination:
12 p.
Published in:
Proceedings of the Global Conference on Business and Economics (GLOBE 2019)
Appears in Collection:

Note: The status of this file is: restricted


 Record created 2019-11-08, last modified 2019-11-28

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