Innovation strategies and complementarity between innovation activities : the case of commercial archaeological firms

Martin-Rios, Carlos (Ecole hôtelière de Lausanne, HES-SO // University of Applied Sciences Western Switzerland) ; Parga-Dans, Eva (University of A Coruña, Spain) ; Pasamar, Susana (Universidad Pablo de Olavide, Seville, Spain)

As a key part of their professionalization process, creative industries (CIs) including private or contract archaeological firms (AFs) increasingly rely on bundles of technological (product/service and process) and non-technological (organizational) innovation activities. Adopting a complementarity perspective, the study clarifies how technological and non-technological innovation initiatives are combined in an intertwined way. Drawing on a sample of 217 AFs, this study examines and uncovers synergies between innovation strategy and innovation practices and the further effects on innovation performance in AFs. Specifically, results show that successful AFs combine multidimensional service, process, and organizational innovations to generate higher innovation performance.


Mots-clés:
Type d'article:
scientifique
Faculté:
Economie et Services
Ecole:
EHL
Institut:
Aucun institut
Classification:
Economie/gestion
Date:
2019-12
Pagination:
19 p.
Veröffentlicht in:
Service Business
Numérotation (vol. no.):
2019, vol. 13, no 4, pp. 695–713
DOI:
ISSN:
1862-8516
Le document apparaît dans:



 Datensatz erzeugt am 2020-01-22, letzte Änderung am 2020-10-27

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